Top 10 GMB Local Ranking Factors in 2023- Eraons

 Top 10 GMB Local Ranking Factors in 2023-Eraons

Google My Business (GMB) is a crucial tool for any local business looking to establish an online presence. It helps businesses get discovered by potential customers and provides relevant information such as location, hours of operation, and customer reviews. With the constantly evolving world of search engine optimization (SEO), it's important to stay up-to-date with the latest ranking factors that impact GMB visibility. Here are the top 10 GMB local ranking factors in 2023:

  1. Relevance: The relevance of your business to the user’s search query is still a crucial ranking factor. Make sure your GMB profile accurately reflects your business category, services, and location.
  2. Proximity: The proximity of your business to the searcher is also a major factor in local search results. Google uses the searcher’s location to display the closest and most relevant businesses.
  3. Accuracy and Consistency of Information: Ensure that your business information is accurate, consistent, and up-to-date across all platforms and directories. This includes your name, address, phone number, and website.
  4. Customer Reviews: Customer reviews play a significant role in local search rankings. Encourage customers to leave reviews on your GMB page and respond promptly to any negative feedback.
  5. Category: Choosing the right category for your business is important in determining your local search ranking. Make sure you select a relevant and accurate category for your business.
  6. Photos and Videos: Adding high-quality photos and videos to your GMB profile can increase your visibility and help attract potential customers. Make sure to include photos of your business location, products, and services.
  7. Keywords: Keyword optimization is still an important ranking factor, both on your website and your GMB profile. Include relevant keywords in your business name, description, and services offered.
  8. Website Quality: The quality of your website is also a factor in local search rankings. Make sure your website is up-to-date, user-friendly, and optimized for both desktop and mobile devices.
  9. Backlinks: Backlinks from high-authority websites can increase the visibility and credibility of your business. Encourage customers, partners, and other businesses to link to your website.
  10. Google Posts: Google Posts is a feature on your GMB profile that allows you to share updates, promotions, and events with your customers. Regularly posting relevant and engaging content can increase your visibility and attract new customers.


In conclusion, these are the top 10 GMB local ranking factors in 2023. By focusing on these key areas, you can improve the visibility and credibility of your business in local search results. Remember to keep your GMB profile accurate, consistent, and up-to-date, and to encourage customer reviews. Regularly posting engaging content through Google Posts and optimizing your website for search engines can also help improve your local search rankings.

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