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SEO and Word Count: How Long Should Posts and Pages Be?

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In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a critical aspect of any successful online strategy. Among the various factors that influence SEO, the length of your content plays a significant role in determining its visibility and ranking on search engine results pages (SERPs). But how long should your posts and pages be for optimal SEO performance ? Let's delve into this question while exploring strategies for writing high-quality, readable content. Why Does Word Count Matter? Word count matters in SEO for several reasons. Search Engines like Google tend to favor longer, more comprehensive content because it often provides more value to users. Longer posts have the potential to cover topics in greater depth, answer more user queries, and offer a more comprehensive solution to search intent. Longer content tends to attract more backlinks, which are crucial for SEO. High-quality, lengthy posts are more likely to be shared and reference