How to Use Google Keyword Planner in 2023?

 

Google Keyword Planner is very important for advertisers and also a keyword research tool.  If you operate SEO, then you can also use it for keyword search.  It shows you the most searched keywords as well as keywords that your competitors are also searching for.

Let us know it well and closely in a few steps, how it works and what it is and how it benefits our business?

Access Google Keyword Planner

Keyword planner is a free and affordable and great tool.

But there's a catch:

You cannot use Google Keyword Planner without Google ads, for this you must have a Google Ads account.

If you don't already have an AdWords account, you can set one up in just a few minutes:

Next, start and log in to your Google AdWords account. Click on the wrench icon in the toolbar at the top of the page that appears.

Now choose keywords Planner.

Now you will saw two options within keywords Planner that Discover new keywords or Get search volume and forecasting.

Find new keyword is a great option when you want to expand the keywords, phrases or topics you are covering for your domain.

You can also use the URL of the domain to help filter out suggestions that aren't a good fit for your business.

This will give you an idea for related keywords, monthly search volume, how much demand has changed year-over-year, level of competition, and cost per click (CPC).

You have the option of broadening your search to include other keywords to give you more diverse keyword suggestions.

You can also narrow it down to the desired criteria for location, language and time limit.

If you want to get more detailed, depending on your search topics, you will be presented with the option to refine by brand or non-brand, new or used.

Define Your Criteria

You are presented with two options to start the search. One is searching with keywords and one is starting with the website URL. If you are a brand new site and you are aware of some of the competitors in the space, you can look at their success to help inform your strategy.  Would like to take advantage of:

A great option is to use the "Start with a website" feature for this.

It provides the granularity of the entire site or a specific page and location.

Get your Data 

We'll take advantage of the "Discover New Keywords" option to see what level of data we can get. You can see for keywords [cookies], Keyword Planner provides us with keyword data and related measures.

If you want to get more detailed information, you can change the location and date range, add to the scope of your search, and refine your options.

Now that you have all this great data, you might want to share it; and for that we have two options.

You can download the data via a CSV file in Google Sheets in the upper right corner.

This will allow you more flexibility and change to manipulate and filter the data according to your needs.

While this guide throws some light on the functionalities available in Google Keyword Planner for SEO and makes the task extremely simple for them.  There's a whole world of information out there on the other functions that Keyword Planner provides - whether it's for SEO, paid marketing, or just general education.

You can anytime take a look at the docs Google provides.

Maybe you're already familiar with Google Keyword Planner, and you're ready to try something new.

You can adopt different means to find it and or with the help of the guide, you can know which the best Google keyword planners are.

There are hundreds, if not thousands, of tools on the market to help you achieve your goals, but getting started shouldn't be impossible.